Patient Reactivation Time Line

You work hard to attract new patients to your office, let them fall out of prudence or resist, a health-care patients on regular maintenance.

If you're patient flow decreases, you can try to reactivate inactive patients.

The traditional method of leading consultants proposed:

* Phone Call

* Post Card / Letter Mailers

The effectiveness of these methods are controversial ... He worked for a number, at a certain level is not as effective as the mostexpected.

Patient Reactivation Marketing (PRM)

Patient reactivation Marketing is an important part of your internal marketing mix and for maximum effectiveness, you need a written and structured plan.

PRM visit begins with the first office. Most Chiropreneurs not start with the PRM process, until a patient is inactive. This is to start with the most difficult time. The purpose of a solid plan for persons with reduced mobility is to reduce the number of patients that are inactive for an arbitrary numberReasons.

If your PVA is under 80, you have a large number of inactive patients in your office. Often you have over your inactive patients active people do.

Your PVA is a barometer of how effective do you think his patients, the number of inactive patients will have an impact in your office. It all starts with the first, second, third .... Office visit. In other words, your patient care protocol link directly to your patient retention or missingthereof.

Although the program of care, you either trust, respect and build confidence with the patient ... or they are inactive.

The components of the building patient loyalty:

First Patient Communications, is scripting.

2nd Patient Education

Third set of recommendations, while under supervision.

Use your 4th of services and products through chiropractic adjustments.

5th Consistent Marketing Communications, ie, newsletters and special events.

6thPatient Loyalty Club rewards to earn.

7th Patient Recall Protocol

Support for the eighth patient alive

Each of these components in your patient care protocol is to facilitate the flow of patients to adjust their feet and do not care to return.

Inactive Protocol

Once the implementation of the above items, you have patients who are inactive on several grounds. Alternatively, these patients with a structured and consistent marketing reactivePlan.

The first rule: Never give up!

What I usually do after one or two attempts to restart a patient to abandon the effort and the effort is aborted.

With the exception of those who move away from your market place, or dying ones you no longer wish to serve, you should never stop marketing your former active patients. The reason is simple: You never know when they'll need your brand of chiropractic. You can not predict when theya car accident, get home, slip and fall injuries. You should, especially in the minds of your patients so they can also remember your brand of chiropractic.

But beyond that, just because we decided to drop care not rule out that they did not include your office!

Our Vision .... from the heart.

Here are some tactics you can connect to:

First Monthly Print Newsletter

2nd Weekly electronicNewsletter

3rd Call for special events

4th Monthly Promotional offers

5th Personal contact

Reactivation 6th Dimensional Mailer

7th Loyalty Incentives

8th Anniversary Gift Card

The main consideration that you have a planned and structured marketing strategy to achieve and is able to stay connected.

Many make the mistake Chiropreneurs too fast ... Argument that they fall out of caution and do not respond to your posts reactivationWhy waste money? Here's why:

Because you do not know when they need you or someone to find you! Marketing is about consistency and a repeat distance. Who does not know McConald? One would think that if someone wanted a quick burger, she would go only to the local McDonald's and only minutes, their hunger. If that were true, why they spend hundreds of millions of dollars on TV, radio, newspapers, magazines, posters and do month in and month-mailer?Because they have no idea if you can satisfy the hunger pains you, you want front and center when not.

Let's take an example: "invest" $ 1.00 per month per patient (active and inactive) with a form of marketing communications. Do this for five years, 60 months. Your total investment over the 60 months would be $ 60.

Now, during these 60 months regular and consistent communication of what would have happened for you to recover your investment? Perhaps aoffice visits would do! But what if a new business over the next five years, or a friend, family member or employee must be a chiropractor. Remember, McDonald's sold hamburgers 99 cents, you can visit the marketing $ 50 $ 2,000 office and maintenance plans! They have a huge advantage over McDonald's.

Dimensional Marketing

There are two types mailers flat and one dimensional. Flat is a postcard or a letter in an envelope. It is a flat piece of marketing. And that is the typical format used by mostChiropreneurs patients, reactivation attempt. But it is so effective.

Dimensional Marketing, more like a "package." It has the power, the curiosity factor bears .... important in creating a readership and response. If someone receives a postcard or a letter, they may soon decide to read or trash. But when she was a "big" packet received, they are driven, open and see what they have received.

The mot important element in direct mail marketing is becoming more"Open", and read.

Here are some dimensional mailers have used:

First Sock Letter .... a bulky, protected by a covering letter and actual sock included.

* Letter Boomerang ... closed box with a letter and the real boomerang.

* Patient Chart Map ... a map with embedded real patients' things.

* Ceramic Mask Letter ... a box with a ceramic mask and write.

* Letter Yo Yo .... a box with a letter and included Yo-Yo.

* Letter gift card ... Box with a giftwrapped gift card and letter.

* Letter Slinky ... Slinky and a box with a letter attached.

Get the idea? Add some dimension to your efforts to improve patient outcomes to reactivate.

It is the plan

Patient reactivation marketing is planned and structured, and starts with the first visit and will last until the patient dies pulls away, the patient's request or setting your communication, you refuse to be patient.

Take a look at your PVA and count how manyINACTIVE medical records, and you a great marketing initiative that can detect the changing dynamics of your practice.

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